2010: Online Real Estate Forecast

A January 2010 report from Borrell Associates notes that real estate advertising is expected to continue to grow online, and decline in other media, as agents realize online is an excellent way to reach consumers:

Online advertising continues to dominate the real estate market, reflecting the consumer's ongoing rapid adoption of the Web as a preferred method for researching homes for sale. The Web has now caught up to Agents as the top way that consumers found the homes they ended up buying.

Video, especially, is cited as a powerful marketing tool for real estate, and should continue to grow in 2010:

A more immediate development within online advertising is the strong growth of video, which provides real estate shoppers with a much more immersive and compelling experience of the attributes of each unique property.

Want to jump on the bandwagon? Contact Spartina Studios and order a walkthrough video today. Serving Fairfield County, CT and beyond.