Online Marketing Strategy Overview

A recent New York Times article outlines online marketing strategies. The author recommends a three-prong approach:

1. Monitoring your presence
2. Managing your company's message
3. Promoting your products and services.

Nothing too new here, but a good overview of an online strategy.

Marketing Real Estate Expertise with Video

Looking for a good place to stop for coffee in Fairfield County? Just Ask Doris. Doris Ghitelman is a realtor with William Raveis in Fairfield, CT, and is an expert in all things having to do with real estate in Fairfield County.

Produced by Spartina Studios.

Doris recently commissioned Spartina Studios to help craft a marketing campaign to get the word out about her expertise, so we worked with her to create a series of informative videos. The "coffee" video is the first in the series. Grab a cup of coffee and enjoy!

Real Estate Video can ride the wave of online video

Online video is growing by leaps and bounds, and real estate video is part of that. According to the official Google blog:

Every minute of the day, 13 hours of video is uploaded to YouTube.

Technology companies of course recognize this phenomenon, and are creating devices to make it easier to view all this video. The video creation-viewing-creation-viewing cycle continues. You can either ride the wave or have it wash over you.

Ultimate Homes Lists Most Expensive Houses in U.S.

From the press release:

"The 2009 Ultimate Homes, an annual publication that ranks the country's priciest residential real estate offerings, hits the newsstands with 1,000+ of the most expensive properties for sale. Topping the 2009 list is the $150 million Spelling estate in Holmby Hills, California. It would take more than $1 billion to buy all of the Top 10 offerings at list price. Editors identified 314 homes for sale in the U.S. for $20 million or more. These are featured in the print edition of Ultimate Homes, published within the July issue of Unique Homes magazine. The entire list of more than 1,000 properties, starting at $10.5 million, is available in the digital version of the magazine at UniqueHomes.com."

There's some wonderful real estate photography showcased in this magazine, and a short introductory video to the issue. A longer video of the ultimate homes is also available, although I would have liked to have seen actual video footage, rather than a simple slideshow of these impressive homes. They ought to put Spartina Studios on the case....

According to the magazine, California and New York combine to account for 53% of the total value of these homes.