Research from the Pew Internet and American Life Project shatters some widely-held assumptions about online usage based on user's age. Their January 2009 report looks at internet usage among people in seven age categories, from 12 to 73+.
Here are a few highlights, showing that online marketing can target all age groups:
Teens and young adults were more likely to create blogs and play games online.
People in every age category over 33 were much more likely than younger users to use the internet to find health information.
People in all age groups showed little variation by age in the percentage who use the internet to get news, research products, and make travel reservations.
The bottom line is that online marketers can reach all age groups with targeted online campaigns.
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